2D Final Project: Package
Design
Step 1: Identify the product (package) you will be
using for the project. You may choose any existing product you want or
brainstorm a new product. However, the
label/design must be new. You will be required to design or redesign at
least 2 sides of a package/label.
Step 2: Google an image of the existing package
design and save it to your computer for reference. (If applicable)
Step 3: Take a blank piece of paper and sketch out
your new design. Think about the shape
of your package/label. Be detailed and
specific with color choices, font choices, size, scale, textures, etc. Use the colored pencils to enhance your
drawing. Consider design concepts we
have discussed in class for your design. Remember, the better your draft is,
the more likely the graphics you design in Photoshop will be more refined and
accurate.
Step 4: Recreate your drawing/design of your new
package/label in Photoshop. What does the front, sides, back, top, etc.
look like? (You do not need to recreate
the actual package, just the design/label of two sides) You must have a detailed design for at least 2 sides. BE
CREATIVE. Why will people want to by
your product based on the packaging?
Step 5: Now, in a word document, compose a short
explanation of your project. See the
example below: *Put your name on your
word document*
Topic Sentence: Explain why
you chose this specific product and why you decided to change the packaging or
why you decided to create this packaging.
Body of Paragraph: Explain, in paragraph form, what your design
looks like and how it differs from the original design. This is simply a narrative of your drawing. Include colors, size of label, images, etc.
Closing Sentence: Explain
how your package design is better than the previous design if it is a re-design
OR explain why your new design is successful.
After you have proof read and spell checked your document,
save and print for it to be submitted when your project is complete.
Step 6: Turing in
your project:
1.
Drop your Photoshop file of your design into
dropbox on Cole.
2.
Hand in your drawn design and word document
to Ms. Duffy.







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